Dubai – (Masaader News)
The various backgrounds of residents in the UAE and complexity of the Arab language is a challenge to Google in terms of what kinds of advertisements and search results they should offer to each individual, a senior Google official has said.As reported by Khaleej Times.
The general managing director of MENA, Lino Cattaruzzi, said that Google’s main source of income is through advertising and it’s “a challenge” for the firm to predict which ad would serve best to a consumer in the UAE as there are so many different nationalities and backgrounds.
“Each region has its own challenges. In the gulf, it has a unique one. Let’s talk about the UAE in particular. 90 per cent of people here are not UAE nationals. Typically, when we try to serve consumers, we try to understand how to best serve them and when you serve to homogeneous population, it’s much easier because it’s easier to predict how you serve them better,” Cattaruzzi said, who was speaking to students at the Swiss International Scientific School in Dubai.
“Let’s say you make an enquiry in English, I expect the answer to be tailor-made. If a local person makes an enquiry in Arabic – here we have so many different backgrounds and are so diverse that it’s really challenging for us to know how to serve them best. And it’s not just about the search engine, it’s on YouTube as well. You go and watch and a video, but what’s the best video we should suggest to you? What are you looking for? When you say rose – are you talking about the colour or flower? Depending on who you are is the answer we give. So, this is the first challenge that is much more important here”
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