Kuwait – (Masaader News)
Zain, the leading telecommunications company in Kuwait, recently held the first internal Blood Drive campaign for its employees of the year. The campaign, held at the company’s main headquarters in Shuwaikh, came in partnership with the Central Blood Bank of Kuwait.
Zain organizes this initiative several times a year as part of its Corporate Sustainability and Social Responsibility strategy towards the health sector. The campaign also aims at encouraging employees to donate blood and save lives.
The blood drive campaign witnessed positive feedback and participation from Zain employees, further reinforcing the company’s keenness in having a productive role in social and health activities, especially those that contribute with saving people that are in urgent need of blood like people with rare blood types. Zain strives to contribute to its community through its numerous corporate social responsibility initiatives and is pleased with the success this particular activity has achieved.
The company is keen to organize internal blood drive campaigns for employees in collaboration with the Central Blood Bank to encourage employees to donate blood and save lives. Zain affirmed that its contribution to organizing internal blood drives falls under its CSSR strategies.
Zain’s solid Corporate Sustainability and Social Responsibility strategy primarily focuses on the wellbeing of the entire nation. For this reason, the company has maintained its support of numerous initiatives that spread awareness and help make a difference to people’s everyday lives.