Kuwait – (Masaader News)
Zain, the leading telecommunications company in Kuwait, announced its strategic partnership of the fifth consecutive edition of the Ideal Mother Award. The event, organized by Al Kharafi Activity Kids Center, aims at shedding light on the distinguish efforts of mothers of children with mental disabilities.
Zain’s strategic partnership of this annual event comes in line with its support of the various social causes that are of interest to all segments of the society, especially within the special needs sector. The company is keen on reinforcing its partnerships with the many public and private entities that cater to people with special needs and their families within the local community all year round.
The Ideal Mother Award, held for the fifth consecutive year, mainly aims at shedding light and recognizing the most distinguished and dedicated individual efforts of mothers who care for and develop their children with mental disabilities. The organizing committee selected 19 distinguished mothers from across Kuwait, the GCC, and the Arab region, and will formally honor and recognize them during a special event to be held this April.
Zain constantly shoulders initiatives that work towards enhancing the society’s welfare, especially within the special needs sector. Zain’s long-term cooperation with the various private and public entities that cater to people with special needs springs from its belief in the importance of having a positive print by supporting and launching initiatives that cater to various interests of the community.
Zain dedicates a great part of its Corporate Sustainability and Social Responsibility strategy towards people with special needs. During 2016, the company inaugurated “Zain Lab” in the Ministry of Social Affairs and Labor’s Career Rehabilitation Department. The fully equipped computer lab offers people with special needs the needed equipment and necessary training for them to explore job opportunities that suit their specific needs in both the public and private sectors. The initiative also aims at empowering people with special needs to be more productive and active members of the Kuwaiti society.
The company also participates in the annual celebration of the International Day of People with Special Needs on December 3rd of every year. This United Nations sanctioned day aims at celebrating the capabilities of people with special needs and their families in a family-oriented atmosphere. Zain also holds annual visits to people with special needs at the Ministry of Social Affairs’ Care Centers throughout many occasions each year.
