Dr Mohamed Abdulzaher
Media Consultant at UAE Government Communication Office
Artificial Intelligence journalism (AI journalism) will open new horizons of marketing skills, through Robotisation of Marketing (RM), which will reach unlimited audience all over the world at less costs and faster, hundreds of times better than now, Robotisation of Marketing (RM) will guarantee the right delivery of goods and services to more specialised and more demanding markets.
According to AI Thority, there are three core elements of Artificial Intelligence would help in the new marketing concept:
Big Data – Big data deals with the marketers’ capabilities to collect and segment large sets of data with the least amount of manual work. It makes sure marketers are able to send the right messages to the appropriate audience at the right time for maximum benefit.
Machine Learning – When there arises a need to make sense of a large data repository, Machine Learning comes to the rescue. ML platforms can recognise trends or frequent occurrences and help marketers in predicting common insights, responses, and reactions. This way, they also help to understand the reason for specific occurrences so that those can be worked on and improved if required.
Powerful Solutions – The capabilities of Artificial Intelligence are developing day by day. AI is able to mimic human actions in many ways. AI systems also have the ability to understand human emotions and respond to them. They have been developed to understand open form content like natural language, social media, and email responses. This also means that they can identify intuitive concepts across huge sets of data, in amazingly low timeframes.
In addition to that, Robotisation of Marketing can add more elements, such as:
Create a deeper understanding of consumer needs —where the big companies can classify and automate all customers’ needs, and updates it hourly, or daily, or even weekly.
Giant Consumer Profiles Network — Robotisation of Marketing will allow us to create a Giant Consumer Profiles Network in each sector, region, country, for services and goods. It will include billions of costumers, whom are reached now, and will be the main targets in the future. This network will include all consumers behaviours, needs, kind of payments, age, social life, political opinions, positions, and a huge network for feedback
Goodbye Digital Advertising: Robotisation of Marketing will limit the power of Digital Advertising, and replacing it with AI Advertising, which is smarter, faster, cheaper and easy to reach to the target audiences.
“I believe artificial intelligence will also continue to change the way businesses advertise. In fact, today’s digital advertising strategies would be impossible without a rudimentary form of AI. Even electronic billboards can be powered by AI-based delivery systems. These systems operate autonomously, placing the right kinds of ads in front of the right kinds of people based on complex algorithms and big data. This is what’s known as “programmatic advertising, according to Jason Hall Founder and CEO of FiveChannels.
“Consumers and business to business (B2B) buyers are overwhelmed every day with advertisements. Most of them are irrelevant, so they simply close the ad or move on to their next task. When this happens, advertisers lose money,” added Jason Hall.
Artificial Intelligence Marketing has a lot to offer to modern-day marketers. Talk about product/content recommendations, or improving the quality of search experiences, AI Marketing has an important role to play. Artificial Intelligence Marketing has also made the life of marketers easy in the area of visual search and image recognition. Additionally, social listening and sentiment analysis have always been the favourites for companies looking out to analyse their brand presence, and AI marketing hasn’t failed them, according to the AI Thority report.
Finally the Artificial Intelligence journalism (AI journalism) will accelerate to the new marketing trend in the coming few years, where the Robotisation of Marketing will lead the world tapping unlimited audience for certain markets.