Masaader News
The global leader in luxury lifestyle showcases The Opus by OMNIYAT at the inaugural Collectors’ Salon which takes place from the 8th to 13th of March
OMNIYAT, the most visionary real-estate developer in the region and curator of inimitable luxury lifestyles, has announced a partnership with Collectors’ Salon, a respite between exhibition viewings that facilitates networking opportunities for industry enthusiasts.
The collaboration is currently taking place during Alserkal Art Week 2022, a celebration of contemporary art focused in Alserkal Avenue cultural district. The event officially kicked off on the 3rd of March, while the inaugural Collectors’ Salon began on the 8th of March and will conclude when the overarching event ends on the 13th.
In line with its partnership with the Collector’s Salon, OMNIYAT welcomes art collectors, buyers, enthusiasts, and other VIPs; as visitors are provided with the opportunity to meet, unwind, and learn about OMNIYAT’s architectural masterpieces, including The Opus by OMNIYAT which was designed by Dame Zaha Hadid.
Founder & Executive Chairman of OMNIYAT, Mahdi Amjad, stated “Since the organization was founded, the group has created an extraordinary standard and transcended the traditional concept of building and construction to create a lifestyle characterized ultra-luxury architectural icons and establish unfamiliar artistic patterns. As a result, each building bearing the signature of OMNIYAT has become a piece of art that attracts attention and invokes contemplation of the harmonious aesthetics both of its external form and its interior design. Highlighting it is typical that OMNIYAT endorses and encourages the creative artistic movement that Alserkal Avenue is enhancing as a prestigious cultural institution in Dubai, which is ushering in a new period of cultural and artistic creativity. Amjad welcomes art lovers from within the UAE and the world to experience the rich artistic cultural journey that Alserkal Avenue has become known for providing, and now for the first-time ever, a miniature model of The Opus icon which was designed by Dame Zaha Hadid.”
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For additional press information, please contact:
TOH Public Relations / Karim Geadah / kgeadah@tohpr.com / +97143828900
About OMNIYAT Group
One of the most visionary real-estate development and service groups in the Gulf Region, OMNIYAT creates living canvases of residential, commercial, hospitality and retail spaces: a one-of-a-kind premium experience. Approaching the design, development and management of each OMNIYAT property as if it were a unique work of art.
OMNIYAT nurtures and maintains close relationships with the world’s leading architects, engineers, interior designers, and artists. Each project is unique, designed to create a superior return on investment and to give every homeowner the OMNIYAT guarantee of living in a bespoke space that reflects their personality, achievements and ambitions.
About Alserkal
Alserkal is a socially responsible and forward-thinking cultural enterprise dedicated to developing sustainable models for homegrown initiatives. Founded in 2007 by Emirati businessman and patron Abdelmonem Bin Eisa Alserkal, Alserkal is renowned for its ground-breaking artistic productions, experimental approach and for the creation of culturally meaningful spaces that inspire and shape communities. The organisation has three primary areas of activity: cultivating a creative economy in Dubai and building a collaborative network of civic cultural institutions through its renowned cultural district, Alserkal Avenue; providing advisory services to public and private sector entities; and, supporting public artist commissions, residencies, research grants and educational programmes through its non-profit, Alserkal Arts Foundation.
Alserkal has transformed the cultural landscape of Dubai and the UAE through the creation of a thriving, region-specific community of over 70 contemporary art galleries, visual and performing arts organisations, designers and entrepreneur-led businesses at Alserkal Avenue, providing an essential platform for the development of creative industries in the region.
Alserkal utilises its collective expertise in arts initiatives and cultural production, heritage creation, community building and engagement, as well as urbanism and planning for creative industries, to guide public and private sector entities in developing sustainable and responsive business models.
About Alserkal Avenue
Alserkal Avenue is a vibrant cultural district in the Al Quoz industrial area of Dubai, and is home to a community of over 70 contemporary art galleries, visual and performing arts organisations, designers, home-grown and entrepreneur-led businesses, and community spaces across 500,000 sqft and 90 warehouses. Alserkal Avenue provides an essential platform for the development of the creative industries in the United Arab Emirates. As one of the region’s foremost destinations for contemporary art, and home to Dubai’s risk-takers, makers and wide-ranging creative
communities, Alserkal Avenue provides cultural experiences for local, regional and international audiences through its extensive year-round programming. Alserkal Avenue is home to Concrete, a multi-disciplinary exhibitions space conceptualised and programmed by Alserkal, as well as the artist residency program of Alserkal’s non-profit, Alserkal Arts Foundation. Alserkal Avenue was established in 2008 by Alserkal following the visionary thinking of its founder, Emirati businessman and cultural patron Abdelmonem Bin Eisa Alserkal, who sought to cultivate a vibrant creative community and support cultural production in Dubai.
For more information, please visit https://alserkal.online/